Case Study · E-Commerce

African Bijoux

Building a global e-commerce platform for handcrafted jewellery and authentic African clothing.

Project Overview

African Bijoux is a lifestyle brand focused on selling handcrafted jewellery and traditional African clothing to a global audience. The client required a modern e-commerce platform that could represent cultural authenticity while supporting international payments, logistics, and scalability.

Melonkode partnered with African Bijoux to design and develop a fully customized digital storefront that balances brand storytelling, usability, and performance.

Project Details

  • Industry: E-Commerce / Fashion
  • Category: Handcrafted Jewellery & Apparel
  • Platform: Custom E-Commerce
  • Target Market: Global
  • Services: UI/UX, E-Commerce, Payments, Integrations

Business Challenges

Our Solution

Melonkode delivered a fully customized e-commerce solution tailored to African Bijoux’s brand and business needs. The platform was designed with a clean, premium UI while ensuring operational flexibility on the backend.

Key Features

  • Custom product catalog & collections
  • Secure checkout & payment gateway integration
  • Mobile-first responsive design
  • Order & inventory management
  • SEO-friendly architecture

Brand & UX Focus

  • Visual storytelling for handcrafted products
  • High-quality product presentation
  • Smooth navigation and checkout flow
  • Trust-focused design for global buyers

Technology Stack

Frontend (Modern JS + Tailwind)
Backend (Custom APIs)
Secure Payment Gateways
Cloud Hosting & CDN

Results & Impact

Want to Build a Similar Platform?

Whether it’s e-commerce, dropshipping, or a global marketplace, Melonkode can help you design and scale your digital business.

Talk to Our Experts